Every other presidential races change and no two of them are ever the same. PR strategies that you use in one can never be used in the next. The need to find new ways to reach out to the people is ever changing. With the advent of newer mediums like twitter, Instagram and even several podcasts, the possibilities have become quite endless.
But irrespective of what it is, one approach that stays the same is to set the tone of your campaign early!
Beginning your campaign early with a strong start is tremendously crucial to be elected in any office. Depending on the country from which you’re contesting, it is important to learn the various influential events; like in the US the vital one in the first leg would be the Iowa Caucus. Even though the Iowa Caucus brings in only less that 1% of the presidential votes, having a positive result here would help capture the necessary momentum for the nomination.
Marketing strategies are ever changing and it is important to be “media flexible”. Advertisements on the television channels and news media eat into a huge chunk of the budget. But ask any PR expert and they will tell you that the effectiveness has dropped sharply. And the reason? Well, nobody even watches the TV anymore! Everybody is on their phones and will mostly watch even the debates on YouTube. We as one of the best PR agencies Sydney truly believe that the new staple marketing strategy should heavily incorporate social media. The new generation of voters can be reached by means of carefully choosing the right messages, approach and marketing channels.
But creating a balance is in the need of the hour as a candidate traveling to the state or constituency and then speaking to the communities about the issues that plague them will help better popularise them. There will always be television and radio coverage of your work, but it is time to rely more on exploiting the power of social media.
PR agencies and experts are always on their toes to help voters better see and understand the message that the candidate is trying to relay. Creating a positive air of strong leadership qualities and trustworthiness around the candidate is the key to ensuring a nomination and finally a victory. After all, PR agencies are with you from the beginning to the end…